Wednesday 23 January 2019
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Iceland s Christmas TV ad banned for being political

Supermarket Iceland s Christmas ad campaign has been banned from TV because it has been deemed to breach political advertising rules.As part of its festive campaign the discount chain struck a deal with Greenpeace to rebadge an animated short film featuring an orangutan and the destruction of its rainforest habitat at the hands of palm oil growers.The supermarket has became the first major UK retailer to undertake removing palm oil from its own-brand foods. Palm oil is one of Malaysia s biggest exports worth 17bn a year.The growing backlash to the destruction of Asia s biodiversity has led to an angry response from farmers, who already see their livelihoods under threat as a EU ban on palm oil in biofuels comes into effect in 2020.Habitat loss across South East Asia, which is a major global producer of palm oil, has hit orangutan populations hard, to the extent that it is now being classified as critically endangered.The body responsible for vetting television adverts, Clearcast, said that the ad had fallen foul of rules banning political advertising.Iceland s founder, Malcolm Walker told the guardian, This was a film that Greenpeace made with a voice over by Emma Thompson, . We got permission to use it and take off the Greenpeace logo and use it as the Iceland Christmas ad. It would have blown the John Lewis ad out of the window. It was so emotional. The UN has warned that continued deforestation around the world is a major threat to the survival of the humanity.

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