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AG Barr to launch new Irn-Bru energy drink in July

AG Barr has announced it is to launch an energy drink version of Irn-Bru this summer.Irn-Bru Energy will be made from a new formula said to combine the Scottish drink s flavour with taurine, caffeine, B vitamins and the taste of an energy drink .The official launch will see sugar and no sugar variants hit the shelves from July 1 across Scotland, Ireland and the north of England.It is said to contain 32mg of caffeine per 100ml, roughly the same as a medium latte from a high street coffee chain.The sugar and no sugar variants of Irn-Bru Energy will launch in July (AG Barr/PA)Adrian Troy, marketing director at AG Barr, said: We know there are a huge number of Irn-Bru fans who love energy drinks, so we re excited to reveal our plans for Irn-Bru Energy. Energy drinks are a really fast-growing, exciting market and we re confident Irn-Bru Energy will wake up and shake up energy drink fans in Scotland and beyond. In March the company posted a pre-tax profit of 44.5 million for the year to January 26, down from 44.9 million, while announcing revenue growth of 5.6% to 279 million.The firm said the results were all the more pleasing given the Government s sugar levy, which led to a revamp in the main Irn-Bru recipe.IRN-BRU 32 was produced as a Limited Edition product, pal. But never say never. IRN-BRU (@irnbru) June 29, 2016It is not the first time the brand has gone down the energy drink route with Irn-Bru 32 launched in 2006.A tweet dating back to 2016 described it as a limited edition product adding never say never in reply to a fan asking if it was still in production.(function(i,s,o,g,r,a,m){i[ GoogleAnalyticsObject ]=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document, script , // , ga ); ga( create , UA-72310761-1 , auto , { name : pacontentapi }); ga( pacontentapi.set , referrer , location.origin); ga( pacontentapi.set , dimension1 , By Douglas Barrie, Press Association Scotland ); ga( pacontentapi.set , dimension2 , 6cccae9a-5ed9-481b-b85e-9c4a12b04aec ); ga( pacontentapi.set , dimension3 , paservice:news,paservice:news:uk ); ga( pacontentapi.set , dimension6 , story ); ga( pacontentapi.set , dimension7 , composite ); ga( pacontentapi.set , dimension8 , null); ga( pacontentapi.set , dimension9 , null); ga( pacontentapi.send , pageview , { location : location.href, page : (location.pathname + + location.hash), title : AG Barr to launch new Irn-Bru energy drink in July });

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